The beginning of the academic year brings with it articles exposing the secrets of college success - don't be a douche, show up the class - you know, the little-known techniques that those with at least marginal intelligence figure out on their own. Some are written by students themselves, faculty or non-academics. The articles offer good advice but they are still written for students who see themselves as consumers of education and the center of their professors' lives. Most gloss over the problems of academia.*
What would you say to incoming freshmen that is true, though not necessarily helpful to them?